NEW COURSE:

GOOGLE ANALYTICS ESSENTIALS FOR HEALTHCARE WEBSITES with Dr. David Wank
Does the thought that you might be wasting thousands of dollars per month on advertising keep you up at night…??? Learn how to see for yourself!

LESSON 6: A Tour of the Google Analytics Interface

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  • No prior knowledge or experience with Google Analytics needed!
  • Go from Zero to Analytics Hero: Dr. Wank walks you through every step.
  • Lifetime access:  get all of the course updates.
  • Two-hours of training.

Module 1:  Introduction & Installation

5 Lessons
1. What is Google Analytics and why do you need it?
2. How does Google Analytics work?
3. How to create a Google Account
4. How to create and setup a Google Analytics account
5. How to add Google Analytics to your WordPress website

Screenshot from Lesson 4 where you learn how to find your tracking code.

Module 2: Configuring Google Analytics

4 Lessons
6. A tour of the interface
7. Working with segments
8. Setting up views
9. Defining and configuring goals

Screenshot from Lesson 7 where you learn how to use segments to fine-tune your data to your local area.

Module 3: Generating and Understanding Reports 

6 Lessons
10. Setting dates and comparing data sets
11. Overview data
12. Browsers and devices (demographic)
13. Traffic sources (acquisition)
14. Page data (engagement) Conversions (coming soon)
15. Next Steps (coming soon)

Screenshot from Lesson 10 where you learn to compare monthly and six-month data set.

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